Amazon Cannes Port 2023
For Cannes Lions 2023, Amazon secured one of the largest footprints at the festival, taking over a 35,000 square foot lot on the edge of the water. Capturing the special nexus of water, sun, and wind the Mediterranean creates, Pinch helped transform the space into a multi-functional oasis and brand experience that featured interactive product exhibits, a cafe, meeting rooms, and multiple stages. At the heart of the space was our canopy, an artful area that allowed for shade, connectivity, and navigation.
Production Agency: Salt