Amazon Unboxed
When Amazon Ads moved its annual 3-day conference, unBoxed, to Austin, Texas, they turned to Pinch to bring their mission of helping brands grow their business through creativity and innovation to life. The goal was to create an event experience that would deliver on its purpose, while also offering memorable moments and opportunities to make connections.
AMAZON ADS TAKES CENTER STAGE FOR AN OUT-OF-THE-BOX EVENT
KEYNOTES AND CONNECTIONS
Inspired by Austin’s music scene, Pinch envisioned a festival-like event, creating visual elements with risograph-style textures reminiscent of vintage concert posters, bold type to complement Amazon Ads’ rebrand, and bright colors in homage to the city’s spectacular skyline.
Guests explored Amazon-product vignettes, collaborated in premium meeting rooms, took in a photo moment or an interactive activity that gave guests a reprieve from screens.
From breakout sessions and summits to the main stage and after-hours concert, the event was definitely out the box.
