Hamptons Summer Club

Pinch partnered with lululemon to create a warm weather experience designed to capture the feeling of summer at its peak. Set within a private Hamptons estate, the Hamptons Summer Club became an all day destination where movement, connection, and leisure blended seamlessly.

Services

Art Direction – Branding – Environmental Design – Experiential Design – Graphic Design – Signage & Wayfinding

Summer, styled for connection

Where movement meets leisure

Across multiple days, the space stayed in motion with trainer led workouts, Align product moments, and interactive brand touchpoints woven throughout the property. From poolside lounging to courtside activations, every detail was thoughtfully considered, creating an environment that felt relaxed yet intentional, elevated yet inviting.

Custom designed elements and playful brand details encouraged guests to slow down, engage, and share the experience in real time. Moments of reflection, both literal and figurative, sparked connection and conversation, turning the estate into a social hub that lived well beyond its physical footprint. The result was a lifestyle driven brand experience that left guests with more than product, it left them with memories that carried lululemon’s summer energy long after the Hamptons.