World Mental Health Day
lululemon tasked Pinch with creating an immersive experience for World Mental Health Day, to bring attention to the positive benefits of movement and social interaction on mental well-being. Pinch transformed their retail store in New York into a larger-than-life playground, inviting guests to find joy in the simplicity of play.
A FRESH TAKE ON FUN FOR THE
ULTIMATE PLAYDATE
FROM MOVEMENT TO MANTRAS
We wanted to evoke the carefree fun of childhood while lowering barriers to participation, so our approach was to create a space that was welcoming and accessible. Cheerful yellow with soft blue, reminiscent of a sunny day, set the mood as guests were immediately invited to play with the hop-scotch floor pattern that doubled as a guide, directing guests throughout the space. From inspirational messages sprinkled throughout, to plenty of unexpected photo moments, Pinch helped lululemom serve up the ultimate playdate.
