Made By Google
For Made by Google, the highly anticipated, annual showcase of new Google products, Pinch was tasked with bringing a creative —and human— touch to this tech experience.
A PIXEL-PERFECT APPROACH TO DEBUT WHAT’S NEW WITH GOOGLE
Gemini, Google’s AI assistant, was a big focus of the event, so our creative approach was to lean into high-touch, human-centered design to highlight the personalization of this feature. For product walls, we selected colors in a softer, more muted version of the Google brand palette, and showcased Google phones and wearables in lifestyle tableaus, incorporating floral motifs and natural elements into the decor to show how the products fit seamlessly into daily life.
