lululemon Studio Yet 2026
Pinch partnered with lululemon to concept and design Studio Yet, a three week immersive training hub in Los Angeles rooted in the philosophy that greatness lives in the yet. The challenge was to translate ambition and progress into a physical environment that felt both aspirational and raw.
Built for Strength
Designed for visibility
Pinch developed a modular spatial identity across Gym, Studio and Rooftop, balancing industrial materiality with elevated finishes reflective of lululemon’s premium positioning. Bold architectural gestures created presence from the street, while sculptural fabrication elements and layered environmental graphics shaped an interior built for motion and shareability.
The design system extended from large-format branding moments to retail integrations that positioned performance apparel within authentic training culture. Studio Yet functioned as a living lookbook, where product was worn, tested and experienced in real time. The result was a culturally resonant environment that turned discipline into design and movement into message.
