A Very Jonas Christmas Movie
Disney Branded TV partnered with Salt and Pinch to create a red carpet premiere that positioned A Very Jonas Christmas Movie as the must see holiday event of the season. Designed to spark media buzz and cultural excitement, the experience brought press, talent, and fans together for a night that blended spectacle, storytelling, and celebration.
A holiday moment, center stage
Where fandom meets festivity
Salt and Pinch led end to end concepting and execution, transforming New York City Center into a high impact premiere moment. A red carpet and press wall drove interviews, coverage, and social conversation from top entertainment press and influencers, followed by a theatrical screening with remarks from A list talent and Disney executives.
The celebration continued with an after party in the Grand Ballroom at The Plaza, featuring DJs and festive holiday touches including a live Santa. Together, the premiere and after party delivered a polished, press forward experience that elevated the film launch and cemented the Jonas Brothers holiday debut as a cultural moment.
