Lululemon Footwear Launch

Lululemon for your feet. On International Women’s Day, lululemon launched their first footwear line—designed specifically for a woman’s foot—to a select group of journalists and media. Set in a intimate venue in New York City, the experience began with a brief history of the brand as innovator in the space, followed by a presentation and product reveal. The day was rounded out with an optional trial run.

Design Agency: Optimist
Production Agency: Salt