Lululemon Footwear Launch
Lululemon for your feet. On International Women’s Day, lululemon launched their first footwear line—designed specifically for a woman’s foot—to a select group of journalists and media. Set in a intimate venue in New York City, the experience began with a brief history of the brand as innovator in the space, followed by a presentation and product reveal. The day was rounded out with an optional trial run.
Design Agency: Optimist
Production Agency: Salt
![](https://pinch-creative.com/wp-content/uploads/2023/08/01_The_Footwear_Experience_03_08_22_0001-1024x513.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/02_The_Footwear_Experience_03_08_22_0016-1024x851.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/03_The_Footwear_Experience_03_08_22_0003-1024x859.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/04_The_Footwear_Experience_03_08_22_0015-1024x516.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/05_luluthefootwearevert_recap_0007-1024x648.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/06_The_Footwear_Experience_03_08_22_0006-1024x648.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/07_luluthefootwearevert_recap_0059-1-1024x516.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/08_The_Footwear_Experience_03_08_22_0009-1024x672.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/09_The_Footwear_Experience_03_08_22_0021-1024x1024.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/10_The_Footwear_Experience_03_08_22_0012-1024x527.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/12_The_Footwear_Experience_03_08_22_0017-1024x516.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/11_thelulufootwearexp_0001-1-1024x516.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/12_The_Footwear_Experience_03_08_22_0002-1024x860.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/14_The_Footwear_Experience_03_08_22_0007-1024x1024.jpg)
![](https://pinch-creative.com/wp-content/uploads/2023/08/15_luluthefootwearevert_recap_0040-1024x513.jpg)