lululemon GlowUp Studio
Pinch partnered with Salt to create lululemon’s GlowUp Studio, a fully immersive, high energy environment that blended movement, community, and bold brand expression. From the bold pink storefront that stopped passersby in their tracks to the energetic arrival moments inside, every detail pulled guests into a world fueled by momentum and joy.
Energy you can feel
Movement In Motion
The GlowUp Studio was designed as a physical expression of energy in motion. Layers of color, glowing materials, and sculptural forms radiated outward from the center of the space, creating an environment that felt vibrant, alive, and constantly in flux, mirroring the inner spark that
movement ignites.
Drawing inspiration from lululemon’s global campaign visuals, Pinch translated the brand’s dynamic language into an interactive, three dimensional experience. Shifting perspectives, lenticular details, and ethereal lighting invited guests to move through the space, discovering new moments as they went. The result was an experiential design that did not just frame movement, it amplified it, delivering a brand experience rooted in energy, connection, and
limitless potential.
