A Very Jonas Christmas Movie
Disney Branded TV partnered with Salt and Pinch to create a red carpet premiere that positioned A Very Jonas Christmas Movie as the must see holiday event of the season. Designed to spark media buzz and cultural excitement, the experience brought press, talent, and fans together for a night that blended spectacle, storytelling, and celebration.
A holiday moment, center stage
Where fandom meets festivity
Salt and Pinch led end to end concepting and execution, transforming New York City Center into a high impact premiere moment. A red carpet arrival and press wall set the tone, generating interviews, coverage, and social conversation from top entertainment press and influencers. Inside, a theatrical screening marked the world premiere of the film, paired with remarks from A list talent and Disney executives for an audience of cast, creatives, and special guests.
The celebration continued with a glittering after party in the Grand Ballroom at The Plaza. DJs, festive moments, and playful holiday touches, including a live Santa, carried the energy late into the evening. Together, the premiere and after party delivered a polished, press forward experience that elevated the film launch and cemented the Jonas Brothers holiday debut as a cultural moment.
