lululemon x Team Canada Winter Kit Reveal
To unveil lululemon’s first ever Summer Athlete Kit for Team Canada ahead of the Paris 2024 Olympic and Paralympic Games, Pinch transformed a traditional product reveal into an emotional, athlete led experience. Created in partnership with the Canadian Olympic Committee and Canadian Paralympic Committee, the moment celebrated not just performance wear, but what it means to represent a nation on the world stage.
A moment for every audience
Designed to reveal and connect
The two day transformation of lululemon’s Bloor Street flagship created space for three distinct experiences, a media first reveal, a social and content focused moment, and a community open house. Each was designed to highlight the Winter Athlete Kit while engaging press, creators, and the local Toronto community.
COC and CPC athletes, lululemon ambassadors, and employees brought the story to life, showcasing the Winter Olympic and Paralympic Collection alongside retail pieces. The result was a brand experience that honored the legacy of Team Canada while building excitement for the next Games through connection, storytelling, and pride.
