Stranger Things The First Shadow
Netflix’s Stranger Things expanded from screen to stage with The First Shadow, making its Broadway debut at the Marquis Theatre in early 2025. Pinch partnered with Netflix to create an immersive, guest first environment that welcomed audiences into the world of Hawkins before the curtain ever rose.
Setting the stage for what’s to come
From screen to stage
Designed to heighten anticipation from the moment guests arrived, the entry experience transported fans into the show’s eerie, supernatural universe. Atmospheric lighting, layered textures, and subtle tension blurred the line between theatre lobby and narrative world.
With restraint and mood driving the design, the result was a cinematic environment that bridged television and live theatre, ushering the story into its next chapter on Broadway.
From keynote moments to one on one conversations, every touchpoint was designed to feel polished, purposeful, and distinctly Amazon. The result was a brand experience that reinforced Amazon’s role within Europe’s innovation ecosystem and set a new benchmark for a modern OMR presence.
