Twitch Enter the Hype

For Twitch’s presence at Cannes Lions, we developed an immersive exhibition inviting guests to “Enter the Hype.” The experience brought visitors through an entry portal and through four Fandoms, each touching on a key Twitch community: gaming, music, entertainment and fashion. As visitors progressed they saw how Twitch’s reach has grown from niche to mainstream through content and brand partner case studies. At the core of each zone was a bespoke interactive experience, from custom beatmaking driven by music personalities, to personalized sneaker crafting.