Upstart
Upstart, the leading AI-lending marketplace, wanted a dynamic experience for their annual conference, a company event focused on team-building, networking, and innovation. Upstart tapped Pinch to bring the creative vision for the three-day “Game Changers” event to life.
CHANGING THE GAME WITH A DIFFERENT WAY OF THINKING
ICONS,
INNOVATION, INSPIRATION
Our creative approach was to highlight the thought process behind the most notable game changers, and inspire guests with their authentic and incredibly human stories of both triumphs and failures.
The concept was expressed through a portrait gallery of innovative icons and integrated throughout the event in the form of handwritten notes, font treatments, and design elements, prompting guests to share their own stories.
