Upstart Live 2026
Pinch reimagined Upstart’s annual employee summit as an experience that turned company strategy into something employees could see themselves in. Built around the theme “Lock In,” the three day gathering brought more than 1,200 Upstarters together to align around a shared vision, celebrate the company’s momentum, and inspire the next chapter of growth through immersive storytelling and participatory design.
Inspired By Purpose
United by vision
Rather than relying solely on presentations, Pinch designed moments that invited employees to actively participate in the company’s future. Experiential installations, interactive touchpoints, and emotionally driven storytelling transformed business objectives into shared experiences, creating opportunities for reflection, connection, and ownership throughout the event. Every environment reinforced Upstart’s vision while encouraging attendees to see how their individual contributions shaped the company’s collective success.
The experience culminated in a summit that felt as personal as it was purposeful. From immersive keynote moments to collaborative activations like the Orchestra of Focus, where employees recorded their aspirations for the year ahead, every touchpoint was designed to strengthen culture, build trust, and create momentum. Attendees left feeling more connected to one another, more invested in the company’s mission, and ready to move forward together.
