Fox Upfront 2026
Pinch partnered with FOX to transform its annual Upfront presentation into an immersive brand experience that extended far beyond the keynote. Guided by the theme Turn Passion Into Performance, the experience welcomed advertisers, partners, and media into a cohesive environment where every touchpoint from arrival to afterparty reinforced FOX’s evolving portfolio of entertainment, sports, news, and streaming brands.
Designed for arrival
Built to inspire
Rather than treating the keynote as the destination, Pinch designed the entire guest journey as a branded narrative. Architectural entry moments, environmental graphics, premium hospitality environments, and interactive activations transformed New York City Center into an experience that unfolded from the moment guests arrived. Each space carried a unified visual language, connecting FOX Sports, FOX Entertainment, FOX News, Tubi, and FOX One within a single, elevated brand expression.
The result was an experience that balanced the excitement of live entertainment with the sophistication of a premium sales event. By carefully choreographing movement, atmosphere, and storytelling across the venue, FOX Upfront became more than a presentation, it became an immersive introduction to the future of the FOX portfolio.
