Fox Upfront
For its yearly upfronts, FOX wanted to showcase the breadth of its offering across multiple brand divisions in a more unified way and tasked Pinch with creating a cohesive visual identity.
UPPING THE GAME AT THE FOX UPFRONTS
BIG SCREENS TO LIVE-STREAMS
The Pinch team developed a visual identity to unify the FOX media properties including logo treatments, graphic elements, and motion styles applied to all of the event’s online content, signage, experiential activations, and even informed the event programming, which was live-streamed at three satellite events in Chicago, Detroit, and New Orleans.
