Fox Upfront 2025
For its annual upfronts, FOX partnered with Pinch to bring its expansive portfolio of media brands together under one cohesive vision. The goal was to showcase the breadth of FOX’s offerings across screens, platforms, and divisions while creating a unified experience that felt seamless, contemporary, and unmistakably FOX.
From big screens to live streams
One vision, many platforms
Pinch developed a flexible visual identity system designed to scale across every touchpoint of the event. Custom logo treatments, graphic elements, and motion styles were applied consistently across digital content, environmental signage, and experiential activations, creating clarity and cohesion in a multi brand environment.
The system extended beyond the physical space, shaping the look and feel of live streamed programming broadcast to satellite events in Chicago, Detroit, and New Orleans. The result was a brand led event experience that worked just as powerfully on screen as it did in person, demonstrating how thoughtful design can unify complex media ecosystems at scale.
