Netflix House RePLAY
As part of Netflix’s first permanent Netflix House locations, RePLAY was conceived as a new kind of immersive social playground where fans step inside their favorite stories. Netflix partnered with Pinch on creative and design and Salt on production to translate its world-class IP into a high-energy, replayable physical experience built for connection, competition, and culture.
A new way to play
Where fandom comes to life
Pinch served as the lead creative and experiential partner, shaping the emotional, narrative, and spatial DNA of RePLAY. From overarching vision to on the ground experience strategy, Pinch defined how Netflix’s stories could live in a permanent environment while staying true to Netflix’s tone and brand expectations.
A cohesive creative framework allows multiple worlds, stories, and gameplay moments to coexist seamlessly. The result is an immersive destination designed to deepen fan engagement, encourage repeat visitation, and position Netflix House as a new frontier for entertainment led experiences.
